Inspire & Expand Your Own Campaign!
TARGETED DIRECT MAIL or BULK MAIL is a mailing service that targets a specific demographic. You can use it to send flyers, brochures, postcards, and other promotional materials to your designed target list. A properly run direct mail program with a strong call to action is a great way to advertise. West Chester Minuteman Press has the equipment and experience necessary to help your mailing project succeed. Whether you want to reach a precise group or a specific territory, we have the data resources to handle it. If you have a mailing list, we can incorporate it into a mailing piece for you. We use postal approved software to cost-effectively mail your materials. And if you want to kick it up a notch, you can customize your direct mail pieces for each individual with variable data printing.
EVERY DOOR DIRECT MAIL® (EDDM) is a special type of mail offered by the United States Postal Service. This type of mailing doesn’t require a mailing list. Rather, using mailing routes, you can choose a specific geographic area to send your mail to. Every address in your selected route(s) will receive your mailer. Click here to learn more about Every Door Direct Mail®.
Campaign Scope: With targeted direct mail, you are not bound by geographic limitations. You can target any number of recipients at any scale. This makes it best for nationwide campaigns or campaigns aimed at a specific type of person. EDDM is best for saturating areas. When you want to blanket an area with your mailer, this is typically the most cost effective way to do so.
Mailing Quantities: With targeted direct mail, the minimum order is 200 (501 pieces for First Class Presort) identical pieces in order to qualify for bulk mail postage discounts. But, there is no limits on how many pieces you can send. EDDM has a starting quantity of 200 pieces and a limit of a 5,000 pieces per post office per day. Although limited, there is no stopping you from going to different post offices to market to separate areas with your 5,000 pieces maximum. Note: If you already own a postal permit (or use ours), you can mail an EDDM pieces using the permit and not have the 5,000 piece restriction.
Sizes & Postage: Target direct mail is for all sizes and product types. From rack cards, booklets, brochures, you can send a variety of custom items with almost no limitations. Postage cost depends on the class of mail, size, shape, weight, and its destination. EDDM is good for value brochures and big postcards. EDDM is limited to the sizes of postcards and brochures that typically mail using flat rates. These are larger and heavier mail pieces. Although, you have to mail preconfigured sizes, EDDM allows you to send larger size pieces at postage rates from $0.177 to $0.219.
Setup: Target direct mail may require additional research for marketing but this also means that marketers can get more strategic and targeted with either offers by mailing to specific demographics. Direct mail providers such as West Chester Minuteman Press can generate a list of target recipients for you based on your business model and customer suitability. No postal permit or indicia needed since we are completing the mailing on your behalf. EDDM will require you to add a USPS/EDDM indicia to your artwork. You can use the USPS EDDM indicia if you do not have a postal permit. You will also need to add an Extended Carrier Route Walking Sequence Saturation (ECRWSS) graphic to your mailers. No mailing list, permit or setup fees needed. Promote your product and services with a lower cost.