Inspire & Expand Your Own Campaign!

Traditional Direct Mail or Bulk Rate, using a purchased mailing list or in-house database, is an effective way to send personalized and highly-targeted direct mail campaigns. It is also the most efficient way to deliver B2B (business to business) direct mail offers. While very effective for certain types of direct mail campaigns (ie: New Movers, High-End Services, etc), list-based direct mail campaigns are often difficult to coordinate, manage, and budget for due to the large number of variables inherent to the method. Additionally, list-based campaign cost more and are not guaranteed to produce better results than other methods.

PROS

 Highly-targeted and personalized

 Mail letters, flyers, postcards and more

 Mail to in-house database or purchased prospect list

 Mail B2C or B2B campaigns

 Target using immense variety of demographic selections

 May provided higher response rates (not guaranteed)

 More precise "In Home" delivery date targeting

 

 

 

 

CONS

 Substantially higher costs across the board

 Does not guarantee better ROI

 Requires extensive coordination and management

 Higher postage rates

 Less efficient for saturation mailers

 Requires more lead time to product, prep, and deliver

 Personalization may "Scare Off" or upset certain recipients

Every Door Direct Mail® is a simplified and affordable direct mail service offered by the USPS® that empowers advertisers with a more cost-efficient way to saturate local neighborhoods and ZIP Codes.

EDDM® pieces deliver as "solo mail" into each targeted mailbox without being stuffed into a magazine or envelope containing offers from other advertisers. For widespread local mailing campaigns, no other form of advertising delivers more visibility at such a low cost.

 

 

PROS

 Low-cost direct mail solution

 Mail over-sized flyers & postcards for less

 Easily target entire postal routes and ZIP codes

 Target routes and ZIP codes by demographic (ie: income, age, etc)

 Discounted flat-rate postage; No hidden feeds or extra charges

 Target, create, and launch campaigns online in 10 minutes or less

 Reduce costs, reduce paperwork, and reduce trips to post office®

 Ideal for small business owners, local organizations, and geo-specific campaigns

CONS

 Non-personalized (uses local postal customer as "Name")

   Envelope (letter) mailings not permitted

 Requires mail delivery to "Every Residential Mailbox" in target areas

 Wider delivery window; Cannot choose exact day of mail delivery

 No "Business Only" mail option

 

Both formats are highly-effective when used correctly. In fact, most businesses use EDDM® for new customer acquisition purposes, while using traditional direct mailers for customer retention efforts.

If your products, services, or events have mass appeal -- EDDM® is almost always the best choice. However, to keep your current customers engaged and re-sell them, using personalized or targeted mailing list methods can be more effective.

Think about it, if you are a current customer with a business, it is "expected" that you receive personalized mail offers. On the flip side, when you receive personalized (especially hyper-personalized) mailers from businesses that you are not a current customer with -- it may be perceived as a negative (especially in the digital age of constant privacy concerns).

As with most forms of advertising, each method has powerful pros and cons and should be tested systematically to determine the best short/long-term ROI strategy.

POSTCARDS (Bulk Rate) - Standard & Bulk Run
Starts at $124.99

POSTCARDS (Bulk Rate) - Standard & Bulk Run

POSTCARDS (Bulk Rate) - Standard & Bulk Run
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POSTCARDS (EDDM) - Standard & Bulk Run
Starts at $109.99

POSTCARDS (EDDM) - Standard & Bulk Run

POSTCARDS (EDDM) - Standard & Bulk Run
View Details